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A little closer to everything your pet loves.

A dog wearing a smart collar in a relaxed home setting

Closer to their world.

Thoughtful design. Everyday connection. A little more understanding.

A little closer, every day.

Life with a pet is made of small moments. A familiar walk. A favourite spot. A quiet afternoon together.

wp Pets is built around those everyday connections. We bring thoughtful design and a curious approach to connected pet care, with collars that feel at home in the life you share.

01

Made for everyday life

Simple forms, considered details and colours that feel like them.

02

Connection comes first

Technology should support the time you spend together.

03

Curiosity with care

A thoughtful way to explore the little patterns in your pet’s world.

Find their everyday fit.

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A little closer, every day.